What's in a word? In this case, if it's a simple word like "the," it could be millions of dollars in marketing money.
According to Cleveland.com, THE Ohio State University and fashion brand THE Marc Jacobs have reached a deal in their trademark battle over "the" preceding both of their names. Both companies will use "the" at least until the U.S. Patent and Trademark Office reaches a final decision.
You can read the entire article from Cleveland.com at this link.
Meanwhile, we'll just leave you with this image from 2015 when THE University of Dayton beat Ohio State to advance to the Sweet Sixteen in the NCAA Tournament. Simpler times.